Over the course of thirteen days, AUC Press and Bookstores had the pleasure of meeting thousands of customers from all over the world at its stand at Cairo International Book Fair (CIBF), covering over 117 square meters and filled to the brim with beautiful books.
“This success was made possible by weeks of hard work, close collaboration, and dedication in serving the customers,” said Veerle De Laet, AUC Press Executive Director.
“This annual book fair offers us a remarkable platform to showcase our publications to a diverse and enthusiastic audience. It’s not just about selling books; it's about connecting with readers and building new partnerships,” added Suzan Kenawy, AUC Press and Bookstores Marketing Manager.
The AUC Press participated in the 55th Cairo International Book Fair this year, which ran from 25 January to 6 February.
The fair took place at the Egypt International Exhibitions Center in New Cairo, where the AUC Press featured the largest stand, brimming with a wide selection of English-language books, with over 3,000 titles and 10,000 books on display, including a selection of new AUC Press titles.
The stand aimed to provide customers with top-notch services and special offers. Discounts, bargains, and a lucky hour for an additional discount attracted many visitors and customers. Additionally, the offers were extended to aucbookstores.com, offering home delivery to anywhere in Egypt.
We look forward to meeting our customers in upcoming book fairs.
